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About Retrograde

A cross-border e-commerce company operating online retail and wholesale businesses in nine overseas markets.

WHO WE ARE

Built for cross-border, from the ground up

Ningbo Retrograde E-commerce Co., Ltd. was founded in 2020 with a focused brief: to promote and develop e-commerce based retail and wholesale business in overseas markets. Rather than acting as an intermediary, Retrograde takes positions in inventory and runs the full commercial cycle itself.

The company currently operates in North America, Europe and Latin America, and is primarily engaged in online channel retail and online wholesale across the United States, Canada, the United Kingdom, Germany, France, Spain, Mexico, Chile and Costa Rica.

Headquartered in Ningbo — one of China's busiest export hubs — Retrograde combines proximity to manufacturing with overseas warehousing and local market operations, so product decisions are made by the people closest to the customer.

Container terminal at a Chinese port, with stacked shipping containers and gantry cranes
MISSION, VISION & VALUES

What guides the way we work

Mission

To make quality products from Chinese manufacturers available to consumers and businesses in overseas markets, reliably and at a fair price.

Vision

To be a cross-border operator that customers trust by name, in every market where we sell.

Values

Own the outcome, respect the supplier, protect the customer, and treat every market as a local market.

Aisle of a modern e-commerce fulfilment warehouse lined with pallets and parcels
Mission
Vision
Values
MILESTONES

How Retrograde has grown

2020

Company founded in Ningbo

Retrograde is established to build online retail and wholesale businesses in overseas markets, starting with the United States.

2021

North American operations scale

Listing, pricing and fulfilment operations mature across US marketplaces, with Canada added to the footprint.

2022

European entry

Operations begin in the United Kingdom, Germany and France, supported by European warehousing.

2023

Own brands and Latin America

Private-label outdoor and pet ranges launch, and Mexico becomes our first Latin American market.

2024

Nine markets, one platform

Costa Rica, Chile and Spain come online, taking total coverage to nine overseas markets across three continents.

GLOBAL PRESENCE

Where we operate

Head office in Ningbo, China. Sales and wholesale operations across North America, Europe and Latin America.

Ningbo, China — Head Office
United States
Canada
United Kingdom
Germany
France
Spain
Mexico
Chile
Costa Rica
OPERATING MODEL

How we run the business

01

Supply chain

Supplier vetting, sampling, inspection and consolidated export from Ningbo.

02

Commercial

Category planning, pricing, advertising and margin management per market.

03

Fulfilment

Overseas warehousing, last-mile delivery, returns and after-sales.

04

Compliance

Product standards, labelling and marketplace policy compliance.

Looking for a partner in cross-border retail?

Whether you are a brand seeking overseas distribution, a supplier looking for a long-term buyer, or a marketplace specialist who wants to build something, we would like to hear from you.

Start a conversation